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PR service, advertising promotion

PR – Public Relations for athletes

Public relations (often abbreviated as PR, this name comes from English and it can be loosely translated as "relations with public") are techniques and tools helping an athlete to build and to maintain relationships with his environment and the public. This is a long-term systematic activity which should inter alia ensure the provision of information to the public while getting feedback and other information from the public.

The Ice hockey agency Surpass will prepare the athletes comprehensively for all possible forms of communication with journalists in reports and interviews.

Another part of Public Relations – PR is the preparation of PR articles, press conferences

In practice, press releases, articles (or PR articles) and press conferences are used as the PR tools. Through these tools the athlete communicates with the media and tries to create positive image of his engagement. Furthermore, regular sport or social events, namely through the intranet, e-mail or magazine are used in the internal communication especially.

PR – Public Relations for athletes from the Ice hockey agency Surpass:

athlete's personal promotion on the internet (web page, personal blogs, social networks)
comprehensive communication service (PR promotion of the athlete)
image building of the athlete
media training for athletes (rhetoric, access to press conferences)

Advertising promotion for athletes

PR – Public Relations and advertising promotion are equally important for player.

Advertising promotion consists of several fields – product brands, advertising, creation of corporate identity, web presentations.

Ice hockey agency Surpass provides for players:

mediation of performance in advertising and promotional campaigns for client
websites and fun-shops creation.
graphic design, logo creation, corporate identity
participation in social or corporate events (conferences, presentations of new products and services, special events and parties)

Contact: info@iha-surpass.czor +420 773 830 430